Skip to main content
Black Listed News
Trending Articles:
Trending Articles:

Facial Recognition Is Tracking Customers as They Shop in Stores

Published: November 24, 2017
Share | Print This


Source: CNBC

Retailers are using facial recognition to collect data about customers as they shop in stores, according to an IT company with insight into the space.

“One of the big things brick-and-mortar retailers are getting into now is knowing their customers … tracking who’s entering their mall and how they’re behaving,” said Mark Lunt, group managing director at Asia-based Jardine OneSolution.

JOS works with the retail sector on facial recognition to profile customers that enter and track their movements.

The data collected include “how many people are coming in, age, ethnicity, gender — it’s all about knowing the foot traffic better and trying to serve more appropriate offers to those customers,” Lunt said.

Customer identities are kept anonymous and it might even benefit shopping experiences in the long run. According to JOS, its projects include adjusting store music to coincide with the customer’s mood.

Read More...

Share This Article...


Emigrate While You Still Can! Learn more...





SIGN UP TO GET BLACKLISTED NEWS DELIVERED RIGHT TO YOUR INBOX

More Blacklisted News...

Blacklisted Radio
Blacklisted Nation
On Twitter
On Reddit
On Facebook
Blacklisted Radio:
Republic Broadcasting
Podcasts on Youtube
Podcasts on Demand
Podcasts on Spreaker
Podcasts on Stitcher
Podcasts on iTunes
Podcasts on Tunein

Our IP Address:
198.245.55.242

Sponsors:
good
longboard
brands


ONNIT Labs





BlackListed News 2006-2017