|January 14, 2013
The Immigrant Absorption Ministry announced on Sunday it was setting up an "army of bloggers," to be made up of Israelis who speak a second language, to represent Israel in "anti-Zionist blogs" in English, French, Spanish and German.
The program's first volunteer was Sandrine Pitousi, 31, from Kfar Maimon, situated five kilometers from Gaza. "I heard about the project over the radio and decided to join because I'm living in the middle of the conflict," she said.
Before hanging up the phone prematurely following a Color Red rocket alert, Pitousi, who immigrated to Israel from France in 1993, said she had some experience with public relations from managing a production company.
"During the war, we looked for a way to contribute to the effort," the ministry's director general, Erez Halfon, told Haaretz. "We turned to this enormous reservoir of more than a million people with a second mother tongue." Other languages in which bloggers are sought include Russian and Portuguese.