It appears that the big advertising push by big food companies defeated the California's Proposition 37, a ballot initiative to require labeling of genetically modified foods (GMOs).
The last few weeks has seen a stunning reversal of poll numbers in favor of Prop 37. Nationwide polls consistently show around 90% of Americans support GMO labeling, and a month ago California polls showed over 60% supported labeling.
Then, large food conglomerates pooled their funds to oppose to the measure and outspent the citizens Right to Know campaign nearly 6-to-1 ($45 million to $8 million).
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