You will get chipped. It’s just a matter of time.
In the aftermath of a Wisconsin firm embedding microchips in employees last week to ditch company badges and corporate logons, the Internet has entered into full-throated debate.
Religious activists are so appalled, they’ve been penning nasty 1-star reviews of the company, Three Square Market, on Google, Glassdoor and social media.
On the flip side, seemingly everyone else wants to know: Is this what real life is going to be like soon at work? Will I be chipped?
“It will happen to everybody,” says Noelle Chesley, 49, associate professor of sociology at the University of Wisconsin-Milwaukee. “But not this year, and not in 2018. Maybe not my generation, but certainly that of my kids.”
Gene Munster, an investor and analyst at Loup Ventures, is an advocate for augmented reality, virtual reality and other new technologies. He thinks embedded chips in human bodies is 50 years away. “In 10 years, Facebook, Google, Apple and Tesla will not have their employees chipped,” he says. “You’ll see some extreme forward-looking tech people adopting it, but not large companies.”
The idea of being chipped has too “much negative connotation” today, but by 2067 “we will have been desensitized by the social stigma,” Munster says.
For now, Three Square Market, or 32M, hasn’t offered concrete benefits for getting chipped beyond badge and log-on stats. Munster says it was a “PR stunt” for the company to get attention to its product and it certainly succeeded, getting the small start-up air play on CBS, NBC and ABC, and generating headlines worldwide. The company, which sells corporate cafeteria kiosks designed to replace vending machines, would like the kiosks to handle cashless transactions.
This would go beyond paying with your smartphone. Instead, chipped customers would simply wave their hands in lieu of Apple Pay and other mobile-payment systems.
The benefits don't stop there. In the future, consumers could zip through airport scanners sans passport or drivers license; open doors; start cars; and operate home automation systems. All of it, if the technology pans out, with the simple wave of a hand.
Not a GPS tracker
The embedded chip is not a GPS tracker, which is what many critics initially feared. However, analysts believe future chips will track our every move.
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