Advertisers can now target Facebook users based on where they’ve been in the real world.
The social network is allowing thousands of companies to serve ads specifically to people who have walked into their physical stores, in order to get them to come back.
They can also choose to exclude people who have visited brick-and-mortar stores, in order to attract new customers with offers just for them.
This is possible because of location tracking, a feature many Facebook app users have enabled.
“Driving foot traffic to store locations remains a priority for marketers, and many businesses are doing this with our store visits objective,” saidFacebook. “Facebook store visits reporting is an estimated metric based on information from people with location services enabled on their phone.
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