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McDonald’s Hires Ex-Obama Press Secretary as Communications Head

Published: June 9, 2015
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Source: Reuters

The world’s biggest restaurant chain by sales also named Bacardi Ltd’s Silvia Lagnado as its chief marketing officer, a position vacant since 2010.

Chief Executive Steve Easterbrook laid out plans in May to overhaul the company’s businesses and management as part of efforts to make the fast-food chain a “modern, progressive burger company.”

McDonald’s, which on Monday reported its 12th straight decline in monthly same-store sales, is fighting to lure back customers lost to more nimble rivals and increasing demand for fresh, less-processed food.

Watch: Gibbs reveals as former White House press secretary he was told to deny the CIA drone assassination program existed.



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