Just as Uber CEO Dara Khosrowshahi launches his new advertising campaign to promote the friendlier new face of the tech-taxi company, the firm takes another PR hit as an Uber driver in Denver "exchanged shots" with his passenger who is now dead .
The incident forced the closure of southbound Interstate 25 for five hours early Friday morning, the Denver Police Department said.
A confrontation between the driver and a passenger broke out at about 2:45 a.m. as they were traveling south on Interstate 25, Jackson said.
The driver allegedly fired at least one shot at the passenger, Jackson said.
As The Mercury News reports , the Uber passenger was taken to a hospital and pronounced dead, police said.
“At this time no one has been arrested. That isn’t to say that there won’t be an arrest in the future,” said Sonny Jackson, Denver police spokesman.
During the shooting, the car careened out of control and smashed into a concrete barrier near the University of Denver, a few miles south of downtown, Jackson said.
Notably, Uber has a policy that prohibits its drivers from carrying firearms while driving passengers, so we suspect Khosrowshahi will have some new policies to enforce to ensure its drivers and passengers feel safe.
Will Warren Buffett be calling him again now that there is literally 'blood on the streets'?
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