Facebook has shut down a well-funded online campaign to support Sudan’s military regime, which some say is part of wider efforts by Egypt, the United Arab Emirates and Saudi Arabia to stop democratic reforms in Sudan. The northeast African country has experienced civil unrest for more than a year. In February Sudan’s longtime strongman, Omar Hassan al-Bashir, fell from power after 30 years, following prolonged popular protests. But the new military junta that succeeded him launched a violent campaign of suppression against the country’s pro-democracy movement. The junta’s leaders have relied heavily on ample support provided by three close American allies, namely Egypt, Saudi Arabia and the United Arab Emirates. Meanwhile, the student-led pro-democracy movement has taken to the Internet to mobilize the Sudanese population. The regime has at times shut down the Internet in an attempt to stop pro-democracy organizers from spreading their message online.
Now it has emerged that Facebook detected and terminated a systematic misinformation campaign to promote the views of the Sudanese regime while also slamming the pro-democracy movement as reckless and irresponsible. The campaign was reportedly carried out by two self-described “digital marketing” companies: New Waves, headquartered in Egypt, and Newave, which is based in the Emirates. According to Facebook, the two companies worked in parallel to establish hundreds of fake accounts on social media platforms such as Facebook and Instagram. They also spent nearly $170,000 to promote material that was posted online by an army of paid users. The latter were allegedly paid $180 a month to post disinformation and other forms of carefully directed propaganda on social media. A total of 13.7 million Facebook and Instagram users were reached in the course of the disinformation campaign, according to Facebook. Twitter and Telegram were also employed by the two companies to post messages in favor of the Sudanese military. Other messages extoled the Libyan warlord Khalifa Haftar, as well as Muse Bihi Abdi, president of the self-declared state of Somaliland. Egypt, Saudi Arabia and the Emirates are staunch supporters of both Haftar and Abdi.
Facebook said it had been unable to collect evidence of a direct link between the New Waves/Newave disinformation campaign and the governments of Egypt, Saudi Arabia and the United Arab Emirates. But it added that the features of the campaign bore the hallmarks of a state-run operation. The New York Times, which reported on the story last week, said the Emirati company, Newave, did not respond to several requests for a comment. Amr Hussein, an Egyptian former military officer who owns the Cairo-based New Wave, issued a public statement calling Facebook “liars” and denying he had any links to the Emirates.
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