With Thanksgiving landing six days later than last year, retailers amped up their advertising and served up deep discounts on items such as appliances, sporting goods, televisions, consumers and toys, according to Adobe Analytics.
"We've got a shorter holiday selling season," Jason Woosley, Adobe's vice president of commerce product and platform, told CNN Business earlier this week. "That's creating a compression effect."
Consumers spent $11.6 billion online over the two days.
was also the biggest day ever for mobile sales, as $2.9 billion came from smartphones. People are getting more comfortable with buying online and on smaller screens.