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Amazon recruited a Twitter army named 'Veritas' to defend Jeff Bezos

Published: April 2, 2021
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Source: dailymail.co.uk

Amazon recruited a Twitter army that was code-named 'Veritas' whose members were picked for their 'sense of humor' - and their task was to defend Jeff Bezos' reputation online. 

The army was recruited in 2018 but reared its head again this week as workers at an Amazon fulfillment center in Alabama voted on whether to form a union amid complaints about working conditions. 

On Twitter, the army has defended worker conditions and Amazon founder Jeff Bezos, and has even gone after the company's biggest critics like Bernie Sanders, the liberal senator from Vermont.

They were told specifically to confront people on Twitter in a 'blunt' manner, according to an internal document about their training that was obtained by The Intercept

The document was marked 'Amazon.com confidential' and titled 'Global social CS Program Management.'

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A confidential training memo details Amazon's 'fulfillment center ambassador' program that was code-named Veritas. It shows examples of the Twitter accounts the ambassador's use to defend the company online

A confidential training memo details Amazon's 'fulfillment center ambassador' program that was code-named Veritas. It shows examples of the Twitter accounts the ambassador's use to defend the company online 

The ambassadors have handles that begin AmazonFC and follow with their names. They go online to share what they say are good experiences from their time at work

The ambassadors have handles that begin AmazonFC and follow with their names. They go online to share what they say are good experiences from their time at work 

Another Amazon FC account where this week, the worker defended how long they take for lunch

Another Amazon FC account where this week, the worker defended how long they take for lunch

It read: 'To address speculation and false assertions in social media and online forums about the quality of the FC [Fulfillment Center] associate experience, we are creating a new social team staffed with active, tenured FC employees, who will be empowered to respond in a polite—but blunt—way to every untruth,” the project description reads. “FC Ambassadors (‘FCA’) will respond to all posts and comments from customers, influencers (including policymakers), and media questioning the FC associate experience.' 

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