Sometimes free markets are crazy.
KFC is about to launch an edible coffee cup.
The heat-resistant chocolate coated cookie biscuit cup called "Scoff-ee Cup" are currently on trial at KFC locations in the UK for a limited time. It will soon be launched across KFC restaurants in the UK.
According to the company, "KFC's 'Scoff-ee Cup' is a 100 percent edible coffee cup that are infused with a variety of mood improving aromas such as coconut sun cream, freshly cut grass and wild flowers."
Not my cup of coffee. (But I thought the same thing the first time I saw a vendor selling an ice cream cookie sandwich in NYC)