Amazon just acquired the mesh networking startup Eero for an undisclosed sum. This is great news for Eero’s founders who are undoubtedly chin-deep in Bezos bucks, and it’s bound to be a great move for Amazon, which can now control an unknown number of people’s wifi routers. However, it’s cause for concern if you’re an Eero user who’s trying to avoid giving up your data to Amazon.
I’ve been a fan of Eero since the company first announced its intelligent wifi system four years ago. I even met Eero’s cofounder and CEO who was nice enough to come visit Gizmodo’s headquarters and show me an early prototype of the sleek white router, which could be connected to other Eero routers to create a mesh network of any size. Even better, the whole system was controlled with a handy smartphone app. Its handsome industrial design and intuitive user experience made it seem like an Apple product, and I remember thinking to myself, “I bet Apple buys this company one day.”
Well, now Amazon has. I like to imagine that Apple would’ve been the parent company that made Eero work seamlessly with iOS and Mac devices while doubling down on the router’s privacy settings. Instead, we get Amazon, a company that’s probably going to shove these things down the throats of every Prime customer in existence. We also have to wonder if Amazon will take advantage of owning the primary internet access point for millions of Eero users.
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